Sunday, February 3, 2008

Brother, can you spare a billion?

Superbly illustrating Google's domination of webspace, Microsoft last week offered a staggering $44.6 billion (that's right - billiong with a "B") to buy web search pioneer Yahoo. While it hasn't yet accepted the offer, Yahoo is "carefully and promptly" studying it.

The offer translates to $31 per share, a hefty premium over Yahoo's closing share price of $19.18 on Thursday afternoon. At 8:57 (EST) this morning, the share value has already increased to $28.98 in pre-market trading as a result of Microsoft's offer.

Microsoft offered to buy Yahoo last year, but the search giant declined. Neither company has successfully challenged Google's various offering in search, advertising or online productivity applications. I guess Microsoft thinks that together the two companies will have the horsepower to innovate themselves past Google. I'm a big fan of Google, so I'm not counting them out yet. I am pretty excited, though, about a more competitive marketplace in Web space. Simply having another player in the game should push Google to even more greatness.


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