Thursday, May 1, 2008

This is how you do customer service.

As a home-based professional, I sometimes need to get away from the laundry and dirty dishes to get some real work done. After a meeting this morning, I found myself driving around town in search of a lunch place with some good Wi-Fi. A buddy suggested Chick-Fil-A and I couldn't be happier. Check out their usage policy:

At Chick-fil-A, our Wi-Fi is free and we welcome you to stay as long as you like. All we ask is that you give consideration to other guests, particularly at busy times of the day.

At lunchtime, for example, please try to use the smallest table available so that we can accommodate larger parties. Or, come back when things have slowed down and you can spread out your work.

Thank you for your patronage and consideration. With your help, we can all enjoy our great food and free Wi-Fi.

This is in contrast to Panera bread which just put a hard limit of 30 minutes on their Wi-Fi from 11:00 to 1:00 every day. I understand that a business has to protect its core customers, and for a restaurant the lunchtime crowd is sacred. Chick-Fil-A gets bonus points for its messaging. They're not running me out the door. They just ask that I use a small table and be considerate. And for this, I will come back to Chick-Fil-A for another working lunch. Panera has probably lost out on me for awhile.

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